Pitch feedback

My feedback about what to add/improve from my pitch:

1. A name needs to be decided on for definite (Current options are Beat or Rhythm)

2. I need to think about what intertextual references to include and how to include them

3. I need to come up with ideas for digital convergence

My ideas from the feedback:

1. I am leaning towards the name ‘beat’ and possibly incorporating a play symbol in the masthead, or the name ‘fuse’ and involving imagery of a fuse into the name

2. For one of my magazines (one which I may lean into the pop genre for) I may make an intertextual reference to Sabrina Carpenter’s song ‘espresso’ because it fits in with the pop genre and the target audience demographic. For my other magazine (which may be inspired by R&B) I am planning on referencing another artist in this genre. I will convey this intertextuality through either cover lines, imagery, clothing, or background - possibly a combination of more than one of these

3. I am planning on developing a house style that I will adopt in both magazines and my website with a key colour or font referenced in all products, but with other colours creating some variety within the covers so they stand out from one another

Pitch

Audience Research: Focus Group

Primary Audience:

What is your name? Anoushka

What is your age? 16

What are your interests? Films - watching and reviewing them

How often do you use social media? On a daily basis, at least once a day

What is your favourite style of music? Indie pop

Who is/are your favourite artist(s)? Billie Eilish

How often do you listen to music? Multiple times a day

Have you ever bought a music magazine? No

What is your favourite magazine cover/style/brand and why? Vogue because they often use really powerful shots emphasised by colour

What is your name? Sophia

What is your age? 17

What are your interests? Languages and listening to music

How often do you use social media? Every day

What is your favourite style of music? Pop

Who is/are your favourite artist(s)? Taylor Swift, Adele, Harry Styles

How often do you listen to music? Every day

Have you ever bought a music magazine? No

What is your favourite magazine cover/style/brand and why? Vogue because it is minimalist, classy and also trendy

What is your name? Mary-Jo

What is your age? 17

What are your interests? Singing, acting, reading, hanging out with friends, watching TV, and beauty

How often do you use social media? Every day

What is your favourite style of music? R&B

Who is/are your favourite artist(s)? Cleo Sol, Rihanna, Mabel, Alicia Keys, Beyoncé, Dave, Jorja Smith, Kanye West, Jay Z, Lauren Hill, Nelly Furtado, Justin Timberlake, Bruno Mars, Nicki Minaj, PinkPantheress, Raye, Shakira, Stormzy, SZA, Tula, Black Eyed Peas

How often do you listen to music? Every day

Have you ever bought a music magazine? No

What is your favourite magazine cover/style/brand and why? Elle because it’s very mixed and there’s a lot to read about

What is your name? Nathan

What is your age? 16

What are your interests? Science

How often do you use social media? Frequently, more so if including YouTube

What is your favourite style of music? Changes regularly; currently alternative metal/rock, and punk

Who is/are your favourite artist(s)? POORSTACY, 1nonly, Travis Barker

How often do you listen to music? Very frequently

Have you ever bought a music magazine? No

What is your favourite magazine cover/style/brand and why? N/A

Secondary Audience:

What is your name? Nathan

What is your age? 12

What are your interests? Gaming

How often do you use social media? Sometimes

What is your favourite style of music? Anything, not got a favourite style, just favourite songs

Who is/are your favourite artist(s)? Hozier

How often do you listen to music? Every day

Have you ever bought a music magazine? No

What is your favourite magazine cover/style/brand and why? N/A

What is your name? Rachel

What is your age? 47

What are your interests? Reading and cooking

How often do you use social media? Never

What is your favourite style of music? It varies

Who is/are your favourite artist(s)? Rick Astley, Teddy Swims

How often do you listen to music? Every day

Have you ever bought a music magazine? A long time ago !

What is your favourite magazine cover/style/brand and why? N/A

Audience Research: Audience Profile

Chosen Brief

I have chosen to do the magazine brief because I believe I can produce my best quality work in this brief. From my previous work of making mini music videos, I developed an understanding that I am not as good at editing videos and making them look professional as I am for magazines. I think that my photography skills are much stronger than my videography skills and I believe my previous work proves this.